Elements of a Good Business Plan The business plan must serve to inform us about the specifics of the business opportunity and should include the following:
Company history
Description of products/services
Overview of business strategy
Management profiles and resumes
Profile of the industry and competition
Marketing and distribution strategy
Manufacturing process and production assets
Current financial statements
Historical financial statements
Projected financial statements and assumptions
Proposed financing structure, if known
References from customers, vendors, service providers and lenders
